Digital marketing is crucial today because it helps businesses reach a global audience efficiently and affordably. By leveraging platforms like social media, email, and search engines, companies can engage directly with customers, build brand awareness, and drive sales with lower costs.

Influencers are key to business growth because they help build trust with their audience. Their recommendations feel more authentic than traditional ads, which can lead to higher engagement, increased brand awareness, and ultimately more sales.

Digital marketing is often considered better than traditional marketing because it is more cost-effective, targeted, and measurable. While traditional marketing reaches a broad audience, digital marketing allows businesses to engage directly with specific groups and track results in real time. This makes digital marketing a more efficient choice for most businesses today.